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Little Rock, AR, 72205
United States

I am a creative, specializing in Branding, Illustration, Directing, Design, Web, Print, Art, Hand Lettering and infographics. 

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I'm Kelley Lane, focused across branding & identity, digital and print.
For project inquiries or just to say hello, please do not hesitate to email: kelley.c.lane@gmail.com

Filtering by Tag: nature

Adventuring to CO: Packing & Sketching

Kelley Lane

Taking a spur of the moment trip to Denver, Colorado! Decided to take my carryover PTO days before they expire at the end of the month! One thing I realized while packing: anything can happen. It snowed on Tuesday, but it is supposed to be 60 degrees tomorrow. I plan to spend time in the mountains, the cities, going on bike rides and on brewery tours, and everything in between. That means a pretty versatile wardrobe is in order -- everything from dresses to pullovers and hiking boots to sandals -- whew. Excited to explore a new city!

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With some free time today, I released some of my giddy excitement for the trip by playing around with one of my favorite quotes by John Muir. 

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Rebrand: The Oxygen Project

Kelley Lane

I recently had the opportunity to rebrand The Oxygen Project. It is a program run by Stamp Out Smoking here in Arkansas. The program informs universities around the state about the dangers of using tobacco. Now that the state has passed laws that actually ban using tobacco on college campuses, The Oxygen Project wanted an updated look.

 

Below is a document using full page images and clean lines. Their logo has undergone small but dramatic changes to complete the modernized look. 

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ATPC 23917 Oxygen Toolkit_v22.jpg
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Below is the old Oxygen Project branding. 

ATPC 12681 1a.OXYGEN TOOLKIT.jpg