Branding
Select projects seen from concept to completion.
THE MODERN ARKANSAS TABLE
With a dedication to artisan technique, creative flavors and a love of local ingredients, a new wave of Arkansas chefs is breaking away from the traditional while still staying true to their roots. The Modern Arkansas Table is a celebration of these culinary innovators, and brings 40 new-Southern recipes from their kitchens to yours. Words by Emily Van Zandt. Photos by Arshia Khan.
The Modern Arkansas Table is available in stores across Arkansas and on Amazon!
“Arkansas is where you can find barbecue ribs slicked with fish sauce, sorghum and soy sauce (page 102). It’s where Louisiana-born boudin meets Arkansas rice (page 95) and White River trout is smoked and slathered with horseradish crème fraîche (page 77). Here, French chefs serve Arkansas duck with local apples (page 88) and Arkansan chefs bake French macarons (page 126). Each dish is as familiar as it is sophisticated and fresh, like the Brussels sprouts topped with red wine-poached pear that grace the cover of this book.”
“Sure, Arkansas is not always featured on foodie “must try” and “best of” lists. To much of the country, we’re still just in the middle, just a crossroads. But I know better. You do, too. And won’t it feel good to prove those lists wrong?”
WORLD NO TOBACCO DAY
World No Tobacco Day is an annual event put on by World Health Organization and partners, highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. This is the promotional campaign for the Arkansas partnership. Designed for CJRW. UPDATE: Silver Award winner for the National Public Health Awards (NPHIC) in social media.
LOFT 49 SALON
New look for an established hair salon in the Heights neighborhood in Little Rock, AR.
OAKLAWN RACING
The 2014 live racing season for Oaklawn Racing & Gaming. This included numerous ads, maps, and the program cover. Designed for CJRW.
Ditch the Keys
Ditch the Keys is an awareness-building campaign that encourages central Arkansas residents to protect air quality by using alternate modes of transportation and to reduce outdoor activities on high-ozone days. The scope of this campaign included an updated logo, print and online ads, infographics, print materials, a participant button, t-shirts, a microsite, and materials for the news conference (podium sign, backdrop, etc.). Print and direction, interactive department did the site for CJRW .
Pauly's Urban Southern Cuisine
Pauly approached me about creating a logo and a look for his new food truck. He really wanted to emphasize the "P" in his name, because that is how he signed his name: "P...." and a bunch of scribbles.
LANE EYE CARE CENTER
Lane Eye Care Center, P.A. has been serving Arkansas for over 35 years, with offices in Little Rock, Jacksonville, and McCrory. I created a new, modern identity for the establishment. The new identity was branded on a series of materials, from outdoor digital boards, to business cards, to their website.
