Diamonds have been a hot topic lately around Arkansas because so many visitors are coming away with big prizes. Visitors to Crater of Diamonds State Park in Murfreesboro, AR have found more than 30,000 diamonds since the park opened in 1972. In 2013, the park was gaining national attention in media sources like National Geographic and Gawker. CJRW and Arkansas Parks & Tourism put up some digital ads in the luggage areas at the Bill and Hillary Clinton National Airport to ramp up even more tourism to the site. Here are four I had the opportunity to make.
I'm Kelley Lane, focused across branding & identity, digital and print.
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I recently had the opportunity to rebrand The Oxygen Project. It is a program run by Stamp Out Smoking here in Arkansas. The program informs universities around the state about the dangers of using tobacco. Now that the state has passed laws that actually ban using tobacco on college campuses, The Oxygen Project wanted an updated look.
Below is a document using full page images and clean lines. Their logo has undergone small but dramatic changes to complete the modernized look.
Below is the old Oxygen Project branding.
This is a concept for an ad that ran recently. The final ad is a little less flashy, but I am partial to the one below. Presidents Day is a big day (and weekend) for Oaklawn, nearly 20,000 people came out this weekend to watch the races!
Kids for the Future is a series of pediatric day centers across Arkansas. This client was totally open to new branding, so I was able to create a new look for a series of print materials, including: brochures, ads, banners, fliers and more. The agency I work for also created a new website for Kids for the Future, which you can visit here!
Fun to see my Oaklawn program in everyone's fist, figuring out the races.
Oaklawn Racing & Gaming begins it's live season starting on Friday, January 10th!
Horse racing is one of the few momentos from the past that has been left virtually unchanged. Especially on Oaklawn's opening day -- as an homage to the inaugural year, 1904, corn beef sandwiches are sold for $0.50 and soft drinks are only $0.10!
Here are some of the recent materials I created for CJRW in preparation for the 2014 Live Season!
My company annually throws a large company-wide chili cook-off and dessert bake-off. I was quite excited to be the one who got to design the materials for this momentous occasion. The winner even received an engraved glass trophy. I'll have to step up my cooking game next year. That shiny glass would look swell in my office.